Category: Insight

Cohort Analysis for D2C: A Practical Guide (with Indian Examples)

CAC Payback Period: Benchmarks for Indian D2C Brands (2026)

Unit Economics for D2C Brands: A CFO’s Framework (2026)

Contribution Margin vs Gross Margin: D2C Founders Get This Wrong

Series B Readiness for D2C Brands: The Finance Function You Need

India 1, 2, 3: Customer Segmentation Every D2C Founder Must Know

TAM Calculation for D2C Brands: Top-Down vs Bottom-Up

Convertible Notes vs SAFEs vs CCPS: What D2C Founders Should Use

GST for D2C Brands: A Complete Guide for First-Time Founders

TCS on Marketplace Sales: What Every D2C Founder Must Know