Category: Insight

SaaS Unit Economics: The Numbers Behind a Durable Business

ARR and MRR: How to Define Recurring Revenue (Especially Under Usage Pricing)

Net Revenue Retention and Churn: The Metric That Matters Most

CAC and CAC Payback for SaaS (and Why POCs Are Really CAC)

LTV and LTV:CAC for SaaS (Done Honestly)

SaaS Cohort and Retention Analysis

SaaS Gross Margin and Cloud COGS: Traditional vs AI SaaS

Hidden Costs That Kill SaaS (and AI SaaS) Margins

The Rule of 40 for SaaS: Balancing Growth and Profit

The SaaS Magic Number: Measuring Sales Efficiency